Self-employed with pre-existing conditions are not  serviced by existing health benefits.

Adults from mid-20s to late-40s who are self-employed and contractuals are currently underserved and present a huge opportunity for health services. They want an HMO when they are already sick, but HMOs are not willing to cover them anymore. They have relative perceptions of urgency contingent on their cash flow.

To have a health benefit system that lowers down recurring price for chronic patients

List down medicines, number of health check-ups included, and total cost vs. the cost saved in availing it as a healthcare package

Assign the healthcare package to its rightful customers by including which type of conditions are these packages targeted for

Direct e-commerce approach without challenging the user’s mental model. Healthcare packages can be bought for themselves or for their family members

Entice more customers by implementing a community group buy feature where the minimum number of customers buy packages at discounted prices. The more customers buy, the more the packages will have discounted prices.