The traditional approach and outdated layout of a non-government website need improvement.
To raise awareness about the Eye Bank Foundation of the Philippines, encompassing its mission, vision, and objectives, as well as the causes and activities that contribute to these goals. This includes highlighting their E-pledge program and their advocacy for consented organ donation.
Remove unnecessary content, improve the visual hierarchy of the content, and enhance the readability of the text.
Place the E-pledge call-to-action (CTA) prominently on the navigation bar. When users click on this CTA, they will be redirected to the E-pledge form, allowing those interested in organ donation to easily access it.
Eye Bank Foundation - Home
Eye Bank Foundation - E-pledge form
Eye Bank Foundation - Donation page